Marketinh international
Classified in French
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CHAPTER 13
1.Which of the following represents the shift of Power in the marketplace? From A sellers' to a customers' market2. Which are the two dimensions of quality? market-perceived quality and performance quality3._____ is a term used to identify concern with the Environmental consequences of a variety of marketing activities? Green marketing4.As part of the "green marketing" movement, the European Commission has passed legislation to control all kinds of packaging Waste throughout the European Union. Two critical issues that affect product Development are the control of the packaging component of solid waste and _____? consumer demand for environmentally friendly Products5._____ is the process by which innovation spreads. Diffusion6.According
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