ASDA

Classified in Psychology and Sociology

Written at on English with a size of 2.3 KB.

TYPES OF COMMUNICATION

INFORMATION, PERSUASION, DILOGUE.

THE THREE C’S OF EFFECTIVE COMMUNICATION: CREDIBILITY: status, expertise, honesty, competence. CHARISMA: familiarity likability, similarity, attractiveness. CONTROL: power, scrutiny, authority.

APPEALING TO REASON/SENTIMENT: REASON: -PROPOSITION: factual, conjecture, value, policy. –VERVAL EVIDENCE: analogy, comparison, example, statics, testimony, endorsement. –VISUAL EVIDENCE CAN HELP.

SENTIMENT: -POSITIVE: love, virtues, humor, sex.- NEGATIVE: fear, guilt.

VERBAL/NON-VERBAL COMMUNICATION:

VERBAL: -MESSAGE STRUCTURE: one or two sides argument, order of presentation final word drawing conclusions, reiteration, clarity, power word, product or program names, slogans, memorable quotes, Careful with the ethical aspect!

NON-VERBAL: symbols, logos, music, slang, physical arifacts, clothing, people, mascots, colors setting.

THE MEDIA: CONTROLLED7UNCONTROLLED MEDIA. INTERNAL/EXTERNAL. MAS MEDIA, POPULAR MEDIA/TARGETED MEDIA. PUBLIC/NON-PUBLIC MEDIA. PRINT/ELECTRONIC.

Entradas relacionadas: