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When does the rumor mill tend to be most active within an organization? Include an example of a situation that might cause the rumor mill to become more active. Answer:  The informal communication network or "grapevine" tends to be most active when employees believe the formal network is not providing the information they want. For example, if employees are worried about possible layoffs but managers do not address the topic, the grapevine would probably become more active.

89) To adopt an audience-centered approach to communication, what do you need to learn about your audience? List at least three specific attributes. Answer:  An audience-centered approach requires learning as much as possible about the receiver's biases, education, age, status, style, and personal and professional concerns.

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