commercial branding.Best quality ingredients / materials ,Unique features,Innovative design ,Durability ,Reliability
Performance ,Inspiring life-style experience
Witty and clever communication
Corporate brand refers to the image projected by an organization or a company.
This image influences company´s perceptions by all relevant
audiences and its global market reputation
Living the brand/employee brand engagement is focused on achieving the emotional commitment of the employee to the idea and the values of your corporate brand
Main target: employees, management staff, directors board.Emotional commitment means engaged employees actually care about their work and their corporate brand. They don’t work just for a paycheck, but work on behalf of the organization’s vision and corporate strategy.
Engaged employees lead to higher service, quality, and productivity, becoming brand advocates effectively communicating corporate brand values and creating a compelling brand experience with their customers:
higher customer satisfaction;increased brand awareness, brand trust and brand appeal;increased sales (repeat business and referrals):higher levels of company´s profits and higher shareholder returns.If people aren’t happy at work, there will be negative repercussions on the brand strength and consistency.One of the main priorities of the corporate branding is to make sure that employees feel valued, listened to, equipped to do their jobs without artificial constraints or impediments and aligned with the brand values and brand challenges at the market.Talented people want to work for a business that has purpose, aligns with their values and allows them to take part, and complements their skillsets.