Maslow slide 16 to 22
Maslow stated what motivate people to achieve a need, when they achieve this need they go to the next one, and so on.
1. Physiological needs:
It's physical needs for human survival
It's the most important needs
For example: food, water, sleep
2. Safety needs:
It need to be satisfied after physical needs
For example: security of self, of employment, of health.
3. Love and belonging
This need is stronger in childhood and can be stronger that safety
Needs of having friends and family
And acceptance in social groups
Everyone need to feel respected
So people do good things to to have achievement to gain the respect by others
5. Self actualization:
The desire to reach your target, what u can be, u must be.
2- Slide 38 to 41 motivation and segmentation
Segmentation means dividing customers who have common needs, and then designing strategies to target them
1. Segmentation by purpose of travel:
Business, holiday, visiting friends
2. Psychographic segmentation
This based on lifestyle, for example who travel looking for adventures, history, shopping!
3. Behaviorist segmentation
Looks for consumer behavior like their loyalty for products, or value for money
Or how often they purchase.
Slide 3 to 6
Determining of tourism supply
1. The public sector
The public sector provides services and facilities and infrastructure
And manage them for the local and services
Responsible for economic, planning, transport, events and operating facilities
2.The private sector:
They work for profit
Th small business control the tourism sector
Global companies work in tourist worldwide
3. The voluntary, non profit sector
They don't look for profit
They try to save the national historical assets and state resources