a.How does it do it: No one set screening procedure, but should assess the ideas in terms of The following criteria:
b.What are the 5 criteria that are used For early stage screening?
i.Uniqueness: Is the idea original? Is it easily Copied by competitors?
ii.Need fulfillment: Does it meet a customer need?
iii.Feasibility: Can we develop and launch it?
iv.Impact: How will our firm be affected?
v.Scalability: Can we become more efficient in Production?
vi.Strategic fit: Does it match with corporate Strategy and culture?
c.What evaluation tool is used at Phase III of the Product Development Process? What is its purpose? How does it Do it?
Phase III – Concept/project evaluation
a.Evaluation tool used: Full screen
b.Purpose of evaluation: To decide whether to send the concept into full-scale development or Not.
c.How does it do it: By using a very thorough scoring model
d.What evaluation tools are used in Phase IV of the Product Development Process? What is its purpose? How do they Do it?
Phase IV – Development
a.Evaluation tools used: Protocol checks, prototype tests, concept tests, product use tests
b.Purpose of evaluation: To determine when the product technically meets its intended purpose.
c.How does it do it: Through a series of technical tests
e.What evaluation tool are used in Phase V of the Product Development Process? What is its purpose? How do they Do it?