Concept of education

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1. Explain Saussure's concept of langue.  How is it related to Barthes's concept of myth?  Provide examples of myth in a recent advertisement.

Langue: Particular conception of language, When translated from the French term langue can mean language. However, it is known Saussure intended the term to mean internal, arrangement and relationship of rules understood by a social group, however, rarely thought of in everyday life. Langue is believed to be a universal structure and, while it may have variations as seen in foreign languages, with principal linguistic patterns.


Myth-There is no sign that has meaning its all arbitrary in the sense of language. Connotations to an object are arbitrary but it still feels natural and advertisements try to create these myths to sell products more effectively


2. Sean Nixon argues there are multiple versions of masculinity.  What does he mean by this? Describe the version of masculinity that is most privileged in the United States.  What is the evidence for this privileged status?

In Exhibiting Masculinity Nixon (2013) attends to what he calls "the new man version of masculinity" (p. 298), a particular representation of maleness that emerges in late 1980s print advertisements, magazines, postcards,iting Masculinity Nixon (2013) attends to what he calls "the new man version of masculinity" (p. 298), a particular representation of maleness that emerges in late 1980s print advertisements, magazines, postcards,

When we look at male super models on billboards, magazines, and commercials, some key words we think of  are sexy, hot, strong, masculine, and defined. The director of these shots are going exactly for those terms. Why? Simply because us consumers are drawn to certain products that attractive men are selling. If Rafael Nadal is wearing Levi jeans, I want to wear Levi jeans as well. This is what essentially is keeping advertisement alive.


4. Explain the concepts of cultural verisimilitude and generic verisimilitude.  Describe an example of a film or TV show of a particular genre that reflects a change in cultural verisimilitude.

Cultural verisimilitude. This refers to the overall plausibility of a work of fiction when regarded in the context of the real world. For example, any novel that portrays the real world is said to have cultural verisimilitude.

Generic verisimilitude. This refers to the overall plausibility of a work of fiction when regarded in the context of its own genre. For example, a fantasy that portrays an imaginary world with enough internal consistency that it feels real is said to have generic verisimilitude. It doesn’t matter how outlandish the world of your story is, it should feel real to the reader.

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