C) Achieve and maintain competitive advantage.
C) Logical; systematic; objective
C) Is a continuous process.
C) Strategic management; strategic planning
C) Strategy implementation
A) Be proactive
A) More profitable
Organization--D) proactive rather than a reactive
A) strategy evaluation-- corrective action
strategic planning A) Developing a vision statement
strategy implementation-- A) Interpersonal Action
Greenley--D) increased resistance To change.
"What do we Want to become?"
The vision Statement should be established before the mission statement.
A) What is our business?
D) Employee wage rates.
B) When the firm is successful
mission statements (before strategy) no money
B) as many managers as possible.
E) Request modifications, additions, and deletions.
B) A customer orientation.
D) A mission statement that is too specific. Organ can be limited
A) Does not exclude any strategy alternatives
C) Is important.
D) It is static in orientation. (except)
C) Less than 150
Campbell And Yeung--A) Mission
McGinnis--A) It should be broad enough to include all ventures.
C) strategy formulation. Collecting info of Competitors
I/O C) more important than --E) Level of Competitiveness
A) Divestiture is essential to growth.
A) backward (gain control)
A) CPM includes both internal and external Issues.
C) Bargaining power of unions not
D) Rivalry among competing firms