1.Name the factors that Influence the perceptual process and explain each of them.
The Four stages in the perceptual process (each described in the text) are:
1.Attention to, and selection Of, stimuli from the senses
2.Organisation of selected Information using schemas and cognitive frameworks
3.Interpretation of organised Material
4.Retrieval of other relevant Information from memory.
The Factors influencing this process include the characteristics of the perceiver, The setting and the perceived. The perceiver has needs, motives, past Experiences, values, attitudes and personality that affect the perceptual Process. The setting includes physical, social and organisational contexts, Which also influence the process. The perceived item can include aspects of Size, contrast, intensity, motion, repetition or novelty which also come to Bear.