Entrepreneurial characteristics: Vision & Flexibility Action Orientated Dedicated Persistent / overcome failure Self determined goal setters.
Intrapreneurs need in addition
· An ability in a Multi-disciplinary role
· To understand the environment
· To encourage open discussion
· Be able to create management options
· To build a coalition of supporters.
Intrapreneurs as Change Masters
Three Stages of the journey: Formulate and Sell, Power to advance, maintain Momentum.
Skills: Personal and Interpersonal Step outside of conventional thinking
Often ‘generalists’ with ‘kaleidoscopic thinking, vision communicators, persistent individuals, coalition & team builders, willing to share credit.
Rosebeth Moss Kanter’s View
“Corporate entrepreneurs are people who envision something new and make it work. Being a corporate entrepreneur, what I call a ‘change master’ is much more challenging and fun than being a non-entrepreneur. It requires more of a person, but it gives back more self-satisfaction”.
Barriers to an Intrapreneurial Culture
· Senior management feel alienated.
· Hierarchical structure.
· Corporate culture.
· Short term focus.
· Planning procedures Lack of ownership of the problem.
· Mobility of managers.
· Lack of flexibility in the organization.
· Methods of compensation.
Intrapreneurial culture needs
· Continuous involvement
· Autonomy of the intrepreneurial team
· Ability to cross boundaries
· A tolerance of risk and failures
· Long term objectives
· Making resources available
· Introducing suitable compensation schemes.