Enumarate the content of marketing plan and the processes the company should use of moving its customer from awareness of it's product up to purchase to satisfaction

Classified in Economy

Written at on English with a size of 16.1 KB.

¡Escribe tu texto aquí!Como ascenderias a un marketing internacional 
There is a spectrum of new product development strategies. Firms sometimes customise a product to every market; at other times they offer one standardised product everywhere; and sometimes they compromise and settle in the middle. 
New product development that co-ordinates efforts across national markets leads to better products and services. Such opportunities are not normally available to a company that operates only in one country or is only just entering a new country. 
The advent of the Internet and Intranets has the potential to accelerate the process of mining all markets for relevant information and for features that can be included in new products.  
Some ways to have increase in popularity :  blog, mashup, social bookmarking, mobbloging, podcast to, tags, social networking, Vlog. 
Companies also develop products in different countries in markedly different ways. Japanese countries, for example, tend to believe much more in getting new products to market and then guaging the reaction to them. 
 
Individual marketers working with global campaigns should strive to learn the language of the market they’re assigned to, both for the purpose of managing business relationships with local companies 
 
 
As Markt.Manager. Do a campaign innovative using social media. 
The hospitality sector can leverage user-generated content (UGC) as a powerful tool to boost their marketing. 
I am going into this subject due to i think when fans post photos of their stay at your hotel, they’re giving their network of friends an inside look at everything from their suites to the facilities like the gym or the pool. When they take a photo of themselves poolside with a cocktail in their hand, they’re giving their audiences a glimpse of what it would like to stay at your resort. LAUNCH A PRODUCT, INTERMEDIARY.MARKET POTENTIAL
 It’s often through user-generated content that audiences discover a hotel’s additional services or something that differentiates them from other resorts. Through other people’s posts, they see that you may offer childcare services or are a pet-friendly establishment. While your website and brochures may already say all these things, it’s different when people see these additional services enjoyed by actual guests. 
 
Consumers prefer to see “raw” photos of hotels rather than the overly photoshopped and staged ones that they will see on company websites. 
Knowing that most of the consumers trust user-generated content more than traditional advertising. For this reason, social media managers are quick to use UserGeneratedContent in their social media marketing. It’s an excellent strategy to build trust with your audience. When your Facebook, Twitter, and Instagram are filled with nothing but owned media, it appears self-serving and productcentric. Peer-to-peer marketing remains the most powerful form of marketing. By including UGC, your followers get a glimpse of real-life people who have used and given your products and services their approval. 
  
 While you can curate content, your audiences will also want to see content that is related to your services. And when you use UGC, you are able to post more consistently rather than posting only when you’ve created new content. 
Remember, you don’t have to wait for user-generated content to happen organically. You can invite your guests to tell their stories online by providing an incentive. However, it doesn’t have to feel forced. It can be something as simple as inviting your hotel guests to post a photo while they’re staying at your resort and using a special hashtag; those who do will enjoy a free drink at the bar or a special discount on spa services. You can also garner UGC by holding photo contests that promise a prize. 
In conclusion, user-generated content is an excellent marketing tool because of its authenticity. With more people trusting brand advertising less and less, incorporating UGC with your owned media is the best digital marketing strategy. 
Finance start-up 
When you have found a gap in the market for a product or service, one of the biggest issues is to raise enough start-up capital to get your new business started. Besides, you may be able to get a bank loan wether you can show you have a good business model for the operation of your business, plus a business plan that contains detailed financial estimates. Alternatively, you could approach a venture capitalist or business angel to secure the funding you need. Either way, your investors will want a stake in the new company and will want to feel confident they will get a high return on the investment. Once your business is started, would be a good idea to builg up a network of contacts who should be able to help you find further financial backing until your turnover has increased enought for you to make a profit. 
Cashflow problems / asset / bankrupcy / equity / mortgage / venture capital 
 
 kind of Managers 
I had known about a manager who believe in the need for direction and control through an organizational system of central control, formal organisation structure, systems of routine and the belief that it is natural for people to try to get away with what they can. 
On the other side,  other managers believe in the integration of individual and organization goals and that people can be committed to the goal of the organization, in which case they will exercise selfdirection and self-control. 
In my last company, i had not really approachable managers. They were really difficult to get to know. The only one who showed me any emotion was the chieve executive officer, who had a volatile temper. He was completely ruthless and did notcare about his staff at all. Besides, he acted like a dictator. He had a perfectionist management style, insisting that everything was exactly right. On the other hand, he was very demanding, making us work really unsociable hours. 
Apart of this, in my new company, the managers are good communicators, decision-making is open and transparent and the style is anti-authoritation. Also, management is by cocensus, and all the staff are talented and experts in their own fields. They also are self-motivated and trusted to work without supervision 
GOOD communicators 
I think he is a good comunicator due to he is really coherent,  listen to people and take in what is said. Also he maintain eye contact and have a relaxed body language for examples in meetings or events, at the same time they seldom interrupt and stop people talking.
Besides, if he doesn't understand and wants to clarify something, he wait for a suitable opportunity.   BEING A GOOD LISTENER, NOT BEING AFRAID OF, AN EXTENSIVE VOCABULARY, ELOQUENT, RESPONSIV, BE ARTICULATE 
On the other hand, when speaking, is effective giving information. He does not confuse his listeners, and he make their points clearly. Also i need to mark the point that he avoid technical terms, abbreviations and jargon. Furthermore, if he does need to use unfamiliar terminology, he wil explain by giving an easy-to-understand example.  
Finally i will say that he may digress in order to elaborate a point and give additional information and details where appropiate, and he will not ramble and lose sight of their main message.  
I will finish saying that he has the ability to engage with colleagues, employees, customers and suppliers are valuable asset for any business. 
Key points communication – 1 people have limited attention. 2 meaning (no vast ammouunt of data) . 3 listening= telling things. 4 emotional connection 
communication LEADERSHIP 
Effective communication is important in any workplace but some believe it is the most important quality in a hotel manager. As a hotel manager it is important that you can clearly communicate with guests and other members of staff.                              
 we must not forget the importance of well-executed verbal and nonverbal communication skills in the hospitality industry. Be that faceto-face in the hotel reception, an email to a guest or a telephone conversation with a prospective guest. 
 Excellent communication skills can enhance a guests experience as it shows that you are listening to them, valuing their feedback and conveying clear messages. This can lead to customer loyalty,
increased business and eventually the hotel becoming more successful. Listen to your employees these are the ones who are dealing with the guests on a day-to-day basis. Really listen, it is easy to hear but not listen. When we really listen we understand what the other person is saying and react in a meaningful manner. 
 Communicating, in a meaningful way is not necessarily a natural skill. It is important that managers and staff are trained to communicate effectively. Effective hotel managers have developed the ability to communicate “how” and “why” things are done. Once people know why something is to be done they are then in a position to i 
mprove how things are done. This encourages innovation and constant improvement from the bottom-up and not simply presenting information and procedures from the top-down and helps keep staff motivated. 
Positive and negative aspects of communication 
Good communication matters at work because few jobs are solo acts. It takes communication to work on a team, and even people working alone have to report to their bosses. If you run a business, you have to tell employees what's expected of them. Bad communication leads to errors, failure and sometimes lawsuits. Effective communication helps prevent them.  
Effective communication between management and employees is critical in today’s fast-changing and ever-growing marketplace. For example, employees feel involved when upper management encourages sharing of ideas and opinions. Engaging employees helps them see that their jobs have meaning and helps create a connected and accountable culture. Generally, this leads to higher productivity, employee retention, and job satisfaction. 
But one of the most important effects of good internal communication in any service industry is its ability to establish a shared understanding of success between management and employees. 
NEGATIVE POINTS ------------------- 
High-stress levels in the workplace are a huge sign that there are communication problems. Poor communication can create a feeling that everything on your to-do list is urgent, causing you and others to hurry, feel tense, overworked and have little-to-no sense of humor. Good communication causes a sense of stability and predictability, but lack of communication or unhealthy communication introduces a sense of fear that causes tension, which is counterproductive to efficiency. 
Lack of communication causes unmet expectations. Teams miss deadlines, clients miss appointments, and people on a project do not seem to know what their roles are. When employees have trouble figuring out what their priorities should be, they often choose the wrong thing and end up disappointing their superiors. Without clearly communicated expectations and priorities, it is impossible to know where to start and how to complete a project efficiently. 
 
 
E-MAIL OR NOT 
negatives------ - The trouble is that the recipient of an e-mail does not hear a tone of voice or see a facial expression; nor can the sender modify their message halfway through, sensing that it is causing offence. When you read an email, you cannot tell the mood of the emailer. 
A permanent written form is deadly if you are feeling impetuous and emotional. Too often I have made the mistake of sending an irritable
response, which will have festered and angered the other end much more than a difficult telephone exchange. Spoken words fade, but email is forever. 
It is so much easier to be tough via e-mail, or to get away with weak excuses, or to make things up, or to say no. Almost invariably, it is more human and serious to have a real discussion rather than a bizarre online conversation. 
positives ---------- 
 It must be admitted that e-mail is hard to beat as a transmitter of documents and data. It forces the sender to carefully think through their arguments and express themselves logically. It allows you to reply swiftly to a host of different questions when time is short. You don’t have to worry about journey times and travel costs, unreliable postage or engaged phones or voicemail. 
E-mail is a marvelously economical tool for keeping in touch with farflung commercial contacts; you can send them a note at your leisure, 24 hours a day. It is also a terrific method of discreetly and directly pitching to someone powerful. It certainly beats trying to get a meeting or even reach them on the phone 
 
Cover letter 
Adrian. 
Las Palmas 
Gran Canaria 35010 
639748008 
Ama12@euht.. 
23-05-2018 
 
Dear Sir/Madam, 
Application for Hospitality Staff. 
I have recently seen your advert for Hospitality staff and i would like to submit my CV in application for this. 
I have had previous experience with management trainee in some big hotels and i have thoroughly enjoyed this role ensuring that the restaurants were ready for the service and everything looks nice and clean. 
I am now seeking a bigger role and was interested to read your advert and think that i would be suited to a company and role like yours. 
I am very organised and thorough in my approach to work. I like to ensure that i get my jobs done in a timely manner and remain calm under pressure. 
I am very friendly person and works well in a team environment and also on my own as necessitated by the needs of the business. I also have some good general admin skills and i am able to keep paperwork and logs up to date accurately as needed. 
If you would be interested in my skills please do not hesitate to contact me and i can attend an interview at short notice. 
Thank you for considering me for the position 
I look forward to hearing  from you in the near future. 
 
Is a customer always right ?  
When customers honestly believe they are right, you should treat them as if they are right by honoring their requests and handling their problems. Customers may be making honest mistakes due to misunderstandings or confusion. Correcting them and rejecting their
requests will simply create hard feelings and may lose them as customers. Employees must be trained to understand that saving a few dollars is not worth the loss of a good customer and that customer’s potential contribution to the bottom line of the business for years to come. If more than a few dollars are involved in meeting the customer’s request, a manager can be called in to aid in the situation. 
If there is a need to correct the customer to avoid future misunderstandings, do it after you have handled the complaint. If you do it before, you will be viewed as lecturing by the customer. If you do it after, you will likely be viewed as having provided additional useful information. 
So, if you don’t know whether or not customers are being honest in their complaints or demands, Then treat them as if they are correct, handle these situations to their satisfaction, but get necessary information so they can be tracked over time to determine whether such problems continue with them in the future. If problems continue, you may change your evaluation and actions toward particular customers

Entradas relacionadas: