Fast food
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Motivated Sequence Outline: Chick-fil-a is the best chicken-based fast food Option available:
Gain Attention:
·Dramatic story of Waking up hungry on a Saturday afternoon
·Friday night of Heavy drinking
·Low on money (only $10)
·Don’t want to Deal with rude people
·Don’t want to eat McDonalds
·Want chicken
Establish Need:
·Over 50 different Fast food chains in the country.
·Questionable ingredient Sourcing.
oBurger King’s Horse meat scandal.
oSubway’s chicken Scandal
·Sub-par customer Service at most fast food restaurants.
·Lacking whole Meal experiences
oKFC has great Chicken, but that’s it.
·Inconsistency With different locations
oLa Granja
Satisfaction:
·Chick-fil-A Delivers great quality food
oHigh quality standards (No Antibiotics Ever campaign for 2019)
·Whole meal Experience
oWaffle fries
oFresh squeezed Lemonade
oDelicious dipping Sauces with varied options
oHand-spun milkshakes
·Excellent Customer service
oCustomers Choice Awards
oThe Glassdoor Employee Choice Awards
·Consistent reliability
·Address counter Arguments
oThey only serve Chicken
oMedium-high price Range for a fast food restaurant
oKnown anti-gay Scandal from the CEO
Visualization:
·Finally decide to Go to Chick-fil-A
·Order a Deluxe Chicken Sandwich, side order of waffle fries, some chick-fil-a sauce and Polynesian Sauce, and a cookies and cream milkshake. $8.69 is your total.
·The meal is fantastic, And the employees are very friendly.
·Chick-fil-a Delivers a satisfying meal experience that other fast food chains can’t compete With.
Call to Action
·Go try it for Yourself. And if you have, go try something on the menu that you don’t usually Get.
·No need for the Previous circumstances.
·Chick-fil-A Always delivers.