To discover a blue ocean, businesses should consider The ERRC Framework: Eliminate: Which of the factors that the industry takes for granted should be eliminated? Reduce: Which factors should be reduced well below the industry's standards? Create: Which factors should be created that the industry has never offered? Raise: Which factors should be raised well above the industry's standards?
Logician (logical): Comfortable with concrete information, like formulas, legal briefs
Organizer (planned): Traditional and conservative.
Communicator (feelings): Highly participative, oriented to teams and communities
ATTRIBUTE LISTING List major attributes and consider how to modify each one
BRAINSTORMING Stimulate ideas in a group of people no matter how “of the wall”
Provocation: an absurdity which takes you out of your main line of thought, these will be a stimulus for new perception.
6p-3i-5m Brainwriting: is to generate 108 new ideas in half an hour. Quantity not quality. After pass paper to neighbor.
Mind map: includes a central idea surrounded by connected branches
Six Hats: Process/ Feelings/ Benefits/Creativity/ Facts/Cautions.