Process of identifying and selecting an organization`s objectives and deciding how the organization will achieve those objectives
Set of planned actions taken by managers to help a company meet its objectives.
Written statement of why a company exists and what it plans to accomplish
All parties, ranging from suppliers and employees to stockholders and consumers, who are affected by a company`s activities.
Special ability of a company that competitors find extremely difficult or impossible to equal.
Value- Chain Analysis
Process of dividing a company`s activities into primary and support activities and identifying those that create value for customers.
Multinational (multidomestic) Strategy
Adapting products and their marketing strategies in each national market to suit local preference.
Offering the same products using the same marketing strategy in all national markets.