A laminar boundary layer is a layer

PRODUCT LIFE CYCLE

▪ 4 stages 1.Introduction. Profits are non-existent because of the heavy expenses of product introduction.▪ Speeding up innovation time is essential in an age Of shortening product life cycles.▪ Focus on the price strategy.

2.Growth. To sustain:

–  improves product quality and adds new features And improved styling.

–  adds new models to protect the main product.

–  enters new market segments.

–  increases its distribution coverage and enters New distribution channels.

–  lowers prices to attract the next layer of Price-sensitive buyers.

3. Maturity. A slowdown in sales growth because the product has achieved acceptance by most Potential buyers.

▪ MARKET MODIFICATION. ▪ PRODUCT MODIFICATION. ▪ MARKETING PROGRAM MODIFICATION

4. Decline. Downward drift and Profits erode.