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Semrush is a web application that allows you to analyze massive amounts of SEO related to your site and your competitors.

CRO landing page:
Use red color on your call to action buttons.
-Use proactive live chat.
-Change the headline of your site.
-add reviews to your site.
-Place the call to action with a price within the content area
-Use huge customer photos on your homepage.
-use videos.
-AddGoogle Site Searchto your site.
-Provide your leads more middle of the funnel content
Lead scoring:
  • Retrospective scoring: Depending on all the actions that the user has made in the database of a company or exclusively with the data you have provided, a number or score is calculated that will serve to give an assessment to each user (Based in past actions).

  • ●  Predictive scoring: It incorporates an analysis of the behavior of each lead in order to obtain information on the probability that the person ends up fulfilling the objective that has been defined (Big data).

    Lead nurturingIs the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need..

    failures of amazon: -The acquisition of Junglee was a failure. ”. - “ The general search engine at A9.Com was a failure and was shut down a year after Manber left.”-amazon auctions fue un error.-fire phone: this phone released by amazon couldn't compete against iPhones and androids, they tried to sell it for 99 cents.

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