Is the art or study ofusing language to persuade or please people.In ancient Greece it was considered of great importance to be able to speak in public, argue a case and persuade others to agree with what they were saying. People were thought to be more powerful if they could employ good rhetoric.No, it is a rather negative term. However, Mark Atkinson believes that rhetorical techniques are still alive and well today. They can help to move an audience.To get applause i.E. Clapping, or other positive reaction.They are not only simple but strangely familiar to us. Some people use them without realizing that this is what they are doing.