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    • Adwords: Through analytics, identify any wasted budget. Optimize accordingly. Usually some of your settings need to be adjusted based on locations, geography, keywords, etc.
    • Pricing based on country specific. Language based on country. Currency as well. Continuous price optimizations. Use apps below.
    • Subscriptions businesses.
    • Instagram: connect with the right target. Days does not matter as much. Time is usually later in the day. Post great content. Short and to the point? Ask questions. Giveaways and contests. Business account?

How can you motivate micro-influencers for the collaboration?

  • Pay for the collaboration. Although there’s no one-size-fits-all solution on how to define the price, the overall average fee is $271 per post.
  • Publish their posts and tag them on your social media. Shoutouts can help micro-influencers attract new followers.
  • Send branded freebies. If you want an influencer to talk about you, let him love your product, and there’s no better way than giving an opportunity to get a branded freebie.
  • Use multiple microinfluencers and nurture the relationship
  • Create Cheat Sheets
  • Psychology
    • Reciprocity
    • Scarcity
    • Authority
    • Consistency
    • Liking
    • Consensus

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