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Strategy to expand overseas

It is important to develop a localized strategy and business plan that drives local success while remaining integrated with the overall corporate strategy and objectives.

Define short-, medium-, and long-term strategy. Set reasonable goals to measure progress and cost/benefits.

Define goals, objectives, and success metrics.

Complete the business model and structure. Decide if you set up a separate company, a branch, or a sales office.

Develop a top-down annual budget.

Develop a tactical project plan with commit dates.

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