Consequentialist: The morally right at is that act that produces the most moral goodness in its consequences.
Ethical Egoism: The morally right act is that act that produces the most moral goodness in its consequences for the agent.
1. Aristippus: The morally right way to live is to pursue intense physical pleasures as quickly as possible.
2.Epicurus: The morally right way to live is to practice asceticism in order to achieve enduring tranquility for a long, pleasant lifetime.
Criticism of Ethical Egoism
1. If based on the truth of psychological egoism, then,
a) Psychological egoism is probably not true
b) commits the naturalist fallacy.
2. Violates the tenet of impartiality
3. Cannot resolver conflicts of self-interest
4. Condones blatant wrongs.