Type of Landing Pages: Subscription, long-copy, single-product, multi-product, lead-generation (A/B testing should be performed to test out different pages)
Landing Page Elements: Navigation, colors, buttons, images, trust symbols (Pro photos, great deign, guarantees, testimonials...), Forms (remove unnecessary fields, use CTA, make submission button stand out), Phone numbers
Conversion Rate Optimization:
Other optimization factors: (discounts, promotions, limited time sales, new products, shipping offers, etc.) UX Tests: help ensure site is easy to use and has a seamsless experience, one of way of testing is using a focus group. Takeaway: Website needs to be as easy as possible
How analytics works: 1- user goes to URL, 2- server recieves request, loads data and passes info to data center (analytics) 3- data center store current and other requests, 4 -analytics package aggregates and organizes data.
Supplemental info: ID of Requester, Timing of Request, , Navigation Source, Tech info, geography
Organizing data: Most analytics package allow a user to aggregate and organize data in several ways to find better insights.
Basic Metrics: Pageview, Visit, Visitor, Time on page, Entry, Exit
Calculated Metrics: Avg page depth (pageviews/vists) Avg visit duration (sum of time on page for every pageview) S bounce rate( % of all visits that consist of 1 page view) P bounce rate(% of visits that being on page that has one pageview) Entrance rate (% of visits that being on page) Exit rate (% of p-views that result in exit) Unique pageviews/visitors
Manual metrics: Destination, Duration, pages/screens per session, Event (After set-up we can track revenue, CR, and revenue/visitor)
Channel Analysis: sources of visits: org/paid search, disp ads, emails, social media, ext links, affil links. Segmentiation: Geo, new or returning?, timing, browser, screen size, device. Last click attribution is the most used method for search.
Email metrics: Open rate (20% avg) CTR (3.5%), CR (3-5%) AVG order value, List Churn. Hard bounce: (Fake email) Soft bounce (full inbox) non-open, TIPS: Use double opt-in,have unsubscribe and honor it. EdgeRank 1- affinity score, 2- edge weight, 3- time decay. Facebook goals: send ppl to , website, increase conversions, boost your posts, page likes, App installs, increase engagement