Marketing: A development strategy of the company, focused on meeting the needs and desire of consumers and provide benefit to the company.
Of Marketing Plan:
Q is a docserver dscribe the objetivs, ls action programs, resources and timing ncesarios q lleba out.
Analysis of the business environment dl: q Relamento affected the product / q tecnlogia may use and cost / supplier / consumer characteristics d the company / All this is market research.
D definition of marketing strategies: The most suitable price, / promotion strategies more convenient, advertising .. / Distribution.
Market research: ivnestigacion process aimed to obtain information specific to the consumer.
DISTRIBUTION: Distribution of tasks: Set of activities that allows a sophisticated consumer who consumes. / Order picking / Transport to the point of sale.
Distribution Channels: Manufacturer (Make output) / Wholesale / Minarica / Consumer.
Customer service: Three locations: Before the sale / For sale / after sale.
Principles of Customer relations:
- The seller has to adapt to the customer.
- The non-verbal language is important.
- Personalized treatment is important.
- The sale should not be at any price.
- Avoid negative, proposed to replace them.
- Ethics is important.