Purpose and content of
Classified in Economy
Written at on 
English with a size of 5.31 KB.
DIFFERENCIATION | |||
less Competitors | big investment in research and development | ||
more Loyal clients | slower Positioning | ||
more Benefit per sale | risk Of not suceed |
COSTS LEADERSHIP | |||||
more clients /low segmentation risk | Low benefit per sale | ||||
wider range of products | easy to copy | more competitors | Agressive competition | ||
big cash-flow | less quality |
|
SEGMENTATION | |||
Better service | we really know client's needs | less Clients (segmentation risk) | |
less Publicity | Hight salaries: pay for experience and training | ||
exclusive Group of clients | more expensive price than low cost implies less Demand |
Product Service
Tangible Intangible
Is made Is offered
Client not present Client is present
First made later sold Made and sold at the same time
Can be returned Can't be returned
INTERNAL ANALYSIS
1. General Aspetcs.(How began, who founded, purpose culture y politics)
2. Techonological resources
3.Facilities(decoration, lightninig, uniforms furniture)
4.Human Resources(Experience,organization chart, hiring,costs,qualification)
5.Quality.
6.Economic resources.(budget,customer databases, good commercials)
8.Location.
9.Product service.
Srvice Delivery Diagram Model
Time line
Client action
Physical evidences
Visible Staff
InvisibleStaff
Internal organization
Maximun capacity