Purpose and content of

Classified in Economy

Written at on English with a size of 5.31 KB.

DIFFERENCIATION


less Competitors

big investment in research and development

more Loyal clients

slower Positioning

more Benefit per sale

risk Of not suceed

COSTS LEADERSHIP

more clients /low segmentation risk

Low

 benefit per sale

wider range of products

easy to copy

more competitors

Agressive competition

big cash-flow

less quality


SEGMENTATION

Better service

we really know client's needs

less Clients (segmentation risk)

less Publicity

Hight salaries: pay for experience and training

exclusive Group of clients

more expensive price than low cost implies less Demand


Product                                                  Service

Tangible                                                 Intangible
Is made                                                  Is offered
Client not present                                 Client is present
First made later sold                             Made and sold at the same time
Can be returned                                   Can't be returned 

INTERNAL ANALYSIS
1. General Aspetcs.(How began, who founded, purpose culture y politics)
2. Techonological resources
3.Facilities(decoration, lightninig, uniforms furniture)
4.Human Resources(Experience,organization chart, hiring,costs,qualification)
5.Quality.
6.Economic resources.(budget,customer databases, good commercials)
8.Location.
9.Product service. 

Srvice Delivery Diagram Model
Time line
Client action
Physical evidences
Visible Staff
InvisibleStaff
Internal organization
Maximun capacity


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