in my opinion, most people prefer shopping in shops for different reasons.
Firstly, when you buy, for example, clothes in a shop, you can change them when you want because the shops are near your house and you can do it when you want.
Secondly, when you are shopping in a shopping centre you can try all you want so you can see if it looks well and you decide if you want to buy it or not.
However, going shopping has disadvantages. There a lot of queues, because there are many people. Morever, the clothes are more expensive and there is less variety.
I have arrived at the conclusion that, it is more comfortable to buy in shops because you can see everything and try it.